Privacy Policy

New Age Behavioral Consultants, LLC d/b/a New Age Behavior

Effective date: August 19, 2026 | Last updated: August 19, 2026
New Age Behavioral Consultants, LLC, doing business as New Age Behavior (“New Age Behavior,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website, online inquiry forms, digital advertising, social media pages, email, text messages, telephone communications, recruiting activities, and other online interactions that link to this Policy.

Important HIPAA notice: This Policy is not our HIPAA Notice of Privacy Practices and does not replace it. When information is protected health information (PHI) under HIPAA, our Notice of Privacy Practices and applicable healthcare privacy laws govern. A cookie banner or acceptance of this Policy is not a HIPAA authorization.

Scope

This Policy applies to information collected through newagebehavior.com and related web pages, inquiry and intake links, advertisements and lead forms, our social media accounts, marketing communications, and online job postings. It also applies when you contact us about ABA therapy, ABA Preschool, social skills programs, NJDOE services, in-home services, employment, or other New Age Behavior programs.

This Policy does not apply to third-party websites or platforms that have their own privacy policies, or to workforce information handled only in an employment context where a different notice applies. If another notice is provided at the point of collection, that more specific notice also applies.

Information We Collect

Information you provide

Contact and identity information. Your name, email address, telephone number, mailing address, preferred contact method, and relationship to a prospective or current client.
Service inquiry and family information. The program or service you are interested in, preferred location, availability, referral source, guardian or caregiver information, and information about a child or other individual for whom you are seeking services.
Health, developmental, and insurance information. Information you choose to provide about diagnoses, developmental or behavioral needs, current or requested services, treatment history, insurance carrier, member or policy details, and benefit information. This information may be sensitive data and may be PHI when HIPAA applies.
Communications. Messages, emails, form responses, call details, appointment requests, feedback, and records of our communications with you. Calls may be recorded only when permitted by law and with any required notice or consent.
Job applicant information. Resume, work history, education, professional credentials, availability, references, and other information submitted in response to a job advertisement or recruiting communication.
Photos, videos, testimonials, and stories. We collect or use these for marketing only under a separate written consent or authorization when required. We do not rely on this general Policy as permission to publish client information.

Information collected automatically

Device and technical information. Internet Protocol (IP) address, browser type, operating system, device type, language, cookie or advertising identifiers, and similar technical information.
Website activity. Pages viewed, links or buttons selected, dates and times of visits, referring pages, time spent on pages, and general interactions with our website.
Approximate location. General location inferred from an IP address. We do not intentionally collect precise geolocation through the public website.
Advertising and attribution information. The advertisement, campaign, keyword, or referring source that led you to our website or form, and whether an ad or inquiry button was viewed or selected.

Information from other sources

We may receive information from advertising and social media platforms, referral sources, insurers, schools, healthcare providers, caregivers, recruiting platforms, background-check providers, and service vendors. We receive health, education, or insurance information from another person or organization only as permitted by law and, where required, with authorization or consent.

How We Use Information

Respond to inquiries, contact families, schedule consultations, determine general service availability, and support intake and enrollment.
Verify insurance benefits, coordinate authorized care, communicate with caregivers and permitted third parties, and provide requested services.
Operate, maintain, personalize, troubleshoot, and secure our website, forms, communications, and business systems.
Measure website and advertising performance, understand which outreach is effective, limit repeated ads, and improve our services and communications.
Recruit, evaluate, and communicate with applicants, verify qualifications, and manage hiring processes.
Send service-related messages and, when permitted, marketing communications. Marketing consent is not a condition of receiving healthcare services.
Comply with legal, regulatory, licensing, insurance, contractual, recordkeeping, safety, and fraud-prevention obligations, and protect the rights and safety of New Age Behavior and others.
Create aggregated or de-identified information that we maintain and use only in a form that is not reasonably linkable to an individual.

Where applicable law requires consent to process sensitive data, we will request a separate affirmative choice at or before collection. You may withdraw that consent through the privacy-request methods below. Withdrawal does not affect processing that was lawful before withdrawal, and we may retain information when permitted or required by law.

Cookies, Analytics, and Advertising

Our website may use cookies, pixels, tags, web beacons, and similar technologies. These technologies may be provided by analytics and advertising partners, including services associated with Google and Meta. We use them for essential site functions, security, analytics, campaign attribution, advertising measurement, and, where permitted, interest-based advertising involving general website activity.

We do not sell personal information for money. We may disclose limited identifiers, device information, internet or network activity, approximate location, and ad-interaction information to analytics and advertising providers. Depending on applicable law, some of these disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising even when no money changes hands.

Sensitive information and advertising: We do not use diagnosis, treatment details, insurance information, contents of clinical or intake forms, PHI, or personal information about a known child to build advertising audiences or personalize ads. We do not knowingly use information from anyone under age 17 for targeted advertising. Advertising and analytics tools must not receive information entered into health-related forms or authenticated patient areas unless the disclosure is specifically permitted by law and all required healthcare privacy safeguards are in place.

Certain inquiry links or ad lead forms may be hosted by third parties, such as Google or Meta. Those platforms may collect information under their own privacy policies in addition to information they provide to us. Please do not place medical records, detailed treatment information, Social Security numbers, payment-card data, or insurance member identification numbers in a general advertising lead form, social media message, or ordinary email unless we specifically direct you to an approved secure method.

Your Cookie and Advertising Choices

Use the cookie preference control presented on our website, when available, to reject or limit nonessential cookies.
Adjust your browser or device settings to block or delete cookies. Blocking cookies may affect website functions.
Use the advertising controls offered by Google, Meta, or your device platform to limit personalized advertising.
Send an opt-out request to office@newagebehavior.com with the subject line “Targeted Advertising Opt-Out.”
Enable a legally recognized universal opt-out signal, such as Global Privacy Control. Where applicable law requires it and the signal can be associated with your browser or device, we will treat it as a request to opt out of targeted advertising or qualifying data sales or sharing.

Because there is not yet a uniform standard for all browser “Do Not Track” signals, we may not respond to those signals except for universal opt-out mechanisms recognized by applicable law.

How We Disclose Information

Service providers and business associates. Website hosting, form, cloud storage, email, telephone, text-message, scheduling, IT, security, analytics, advertising, recruiting, records-management, billing, and professional-service providers. They receive only information reasonably needed for their functions and are subject to contractual duties where required, including business associate agreements when applicable.
Care, insurance, education, and referral participants. Insurers, healthcare providers, schools, caregivers, referral partners, and others involved in services, but only as authorized or permitted by law. The categories may include identifiers, contact details, family information, health or developmental information, insurance information, and service records.
Analytics and advertising partners. Limited identifiers, device information, website activity, approximate location, campaign attribution, and ad interactions. We do not intentionally disclose the sensitive health, insurance, clinical, intake-form, or known-child information described above for targeted advertising.
Professional advisors and authorities. Lawyers, accountants, auditors, insurers, regulators, courts, law enforcement, and other authorities when reasonably necessary to comply with law, protect safety, prevent fraud, establish or defend legal claims, or enforce agreements.
Business transactions. A prospective or actual buyer, successor, lender, or advisor in connection with a merger, acquisition, financing, reorganization, bankruptcy, or transfer of assets, subject to applicable confidentiality and healthcare privacy requirements.
At your direction or with consent. Other persons or organizations when you ask us to share information or provide valid consent or authorization.

HIPAA and Protected Health Information

When New Age Behavior creates, receives, maintains, or transmits PHI as a HIPAA covered entity or business associate, the HIPAA Privacy, Security, and Breach Notification Rules and our Notice of Privacy Practices apply. The Notice of Privacy Practices describes how PHI may be used or disclosed and how individuals may exercise HIPAA rights.

A statement in this Policy that we use analytics or advertising tools does not authorize disclosure of PHI. We do not rely solely on a privacy policy, terms of use, or cookie banner to permit disclosure of PHI to a tracking-technology vendor. We use contractual and technical safeguards, including business associate agreements when required, and seek a valid HIPAA authorization when no other legal permission applies.

If you are a current client or are completing a clinical intake, use the secure communication or submission method provided by New Age Behavior. Ordinary email, social media messages, and general advertising lead forms are not substitutes for a secure patient communication channel.

Children’s Privacy

Our website and online advertising are intended for parents, legal guardians, caregivers, adult applicants, and other adults. They are not designed for children under 13 to submit personal information directly. A parent or legal guardian may provide information about a child when seeking services.

We do not knowingly collect personal information online directly from a child under 13 without complying with the Children’s Online Privacy Protection Act (COPPA), including any required parental notice and verifiable parental consent. If we learn that a child submitted personal information directly without appropriate consent, we will take reasonable steps to delete it. A parent or guardian may contact us to review or request deletion of information collected directly from a child.

We do not sell personal information about known children, use it for targeted advertising, or disclose it for targeted advertising purposes.

Job Applicants

If you respond to a job advertisement, we use applicant information to communicate with you, assess qualifications, arrange interviews, verify credentials and references, perform permitted screening, make hiring decisions, maintain recruiting records, and comply with law. A recruiting platform or job board may separately collect information under its own privacy policy. Background checks, when used, are subject to separate notices and authorizations required by law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to provide services, manage inquiries, meet healthcare and employment recordkeeping requirements, resolve disputes, enforce agreements, protect security, and comply with legal, insurance, tax, and contractual obligations. Retention periods depend on the type and sensitivity of the information, the relationship involved, legal requirements, and operational needs. We delete, de-identify, or securely dispose of information when it is no longer needed, unless law permits or requires continued retention.

Data Security

We use reasonable administrative, technical, and physical safeguards designed for the nature and sensitivity of the information we maintain. These measures may include access controls, workforce confidentiality obligations, vendor review, encryption or secure transmission where appropriate, backups, monitoring, and incident-response procedures. No website, email, transmission, or storage system is completely secure, and we cannot guarantee absolute security. If a legally reportable privacy or security incident occurs, we will provide required notifications.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Confirm whether we process your personal information and access that information.
Correct inaccurate personal information.
Request deletion of personal information.
Receive a portable copy of personal information you provided or that we maintain, when technically feasible.
Opt out of targeted advertising, qualifying sales or sharing of personal information, or profiling used to make decisions that produce legal or similarly significant effects.
Withdraw consent for processing sensitive data, where processing is based on consent.
Appeal a decision we make about a privacy request.
Exercise rights without unlawful discrimination.

These rights do not necessarily apply to PHI governed by HIPAA, employment records, information we must retain by law, or information subject to another legal exception. HIPAA rights should be exercised using the process in our Notice of Privacy Practices.

How to Submit a Privacy Request

Email office@newagebehavior.com with the subject line “Privacy Request,” call 732-380-7008, or write to New Age Behavioral Consultants, LLC, 234 Industrial Way West, Building A, Suite 200, Eatontown, NJ 07724. Describe the right you want to exercise and the information or interaction involved.

We may ask for information reasonably necessary to verify your identity and authority. An authorized agent may submit a request where permitted by law, but we may require proof of authority and verification of the consumer’s identity. We will respond within the period required by applicable law. If we deny a request, we will explain the reason when required.

To appeal a decision, email office@newagebehavior.com with the subject line “Privacy Appeal” and explain why you believe the decision should be reconsidered. We will review and respond as required by applicable law.

Communication Choices

Email marketing: Use the unsubscribe link in a marketing email or contact us. We may still send nonmarketing messages related to an inquiry, application, service, safety, or legal obligation.
Text messages: Reply STOP to an automated marketing text or use the instructions in the message. Consent to marketing texts is not a condition of purchasing or receiving services.
Telephone calls: Ask us to place you on our internal do-not-call list for marketing calls. Service-related calls may still be made when appropriate.

Third-Party Websites and Social Media

Our website, advertisements, or social media pages may link to or operate through services controlled by others, including Google Forms, social networks, job boards, maps, and scheduling or communication tools. Those parties may collect information directly from you and apply their own privacy policies and settings. We are not responsible for the privacy practices of unaffiliated services, and we encourage you to review their policies before submitting information.

Changes to This Policy

We may update this Policy to reflect changes in our services, technology, vendors, or legal obligations. We will post the revised Policy on our website with a new “Last updated” date. If a change materially affects how we use or disclose previously collected personal information, we will provide additional notice or obtain consent when required by law.

Contact Us

New Age Behavioral Consultants, LLC d/b/a New Age Behavior
234 Industrial Way West, Building A, Suite 200, Eatontown, NJ 07724
office@newagebehavior.com | 732-380-7008 | https://newagebehavior.com